OCCUPAZIONE STAND E3
SALONE SATELLIT E '07
Nella giornata di Venerdì 20 Aprile 2007 Giovanni, Elisabetta ed Io (Andrea) abbiamo occupato lo stand numero E3 presso il Salone Satellite di Milano . Tale spazio era stato lasciato libero quindi inutilizzato dalla Zhejiang University. Abbiamo approfittato di questa situazione per lanciare un messaggio forte basato sulla consapevolezza di vivere in una società liquida (così come intesa da Z. Bauman nel libro “Modernità liquid "). Possession temporary hypotheses Amenta (employment lasted approximately 5 hours) for that location we placed a slogan, a message: "No ideas, just pay" . We did not deliberately paid booth (as we have been criticized by Marva Griffin Wilshire , curator of the Salone Satellite) just because you wanted to present objects, but share a common scent, a new approach to the world of planning. Employment strictly non-violent then became the only way possible medium that can convey our message in a consistent manner. The media (or so) was therefore fitting to the message . For the first time in the history of the project except that it creates between good and bad ideas is increasingly shrinking, obsolescence and the need for survivors (the glue on concrete by Rem Koolhaas) and the consequent short life of things (disposable) and feed are symptoms of this trend.
The ideas then become less and less discriminating , increasingly shorter, more and more, then more and more unmanageable and difficult to differentiate, for example by the patent (the wreck of solid company). The projects will then move towards a more free of constraints and impossible to protect, but of course it can always reach and involve a greater number of people (each entrepreneur will become of himself? Micro widespread entrepreneurship, Branzi A.). In Italy until recently went out to 500 new designers' year and now leaving 5000, the same proportion applies to the number of projects. Increasing the quantity and the variables are more likely to have good projects, poor, copied, old, art, etc, etc, and rightly so! Increasingly, the other is an idea! The ways in which one prevails over the project are no longer determined by the quality of it. In a sort of metaphor The Open Source (or sharing programs, file sharing) ideas, art and design will flow freely, perhaps losing their identity for free ... ideas belong to everyone.
In this context, each person will be increasingly involved in the creative process, becoming an integral part designer each of their lives. The money and the system of money exchange for goods or services is ill-suited to the liquidity of ideas and things in general. The market structure as we know it is destined to change , you'll want more and more all at once and free. Symptoms are to be found nel mercato musicale o cinematografico.
COME CONTINUARE A VIVERE IN QUESTO SCENARIO? In internet, luogo liquido per eccellenza si progettano solo nuove piattaforme in grado di fornire visibilità… quindi attraverso la pubblicità. Dobbiamo dunque iniziare a pensare non più agli oggetti ma ai processi che li creano? Ai meccanismi nascosti che danno vita ai progetti? Media senza messaggi?
Ore 12 e 30: arrivo al Salone Satellite.
Ore 13: sistemazione dei progetti vecchi, nuovi ed improvvisati.
13:20 pm: posting slogans and subliminal messages.
14 Hours: 1.00 euro sold new projects, old projects 0.10 euros.
about 18 hours: the intervention and usual solid organization (Marva Griffin Wilshire) and subsequent dispersion of the elements.
During the hours of employment has been offered a competition open to all passers-by. At the end of the same event were collected about 80 signatures. The competition was to rethink a golf game any, will be organized as a prize to the winner of a game in which he drawn.
Considerations:
The space was never empty. Instead of filling it is important to realize that we are in a transparent tank. All that's on our hands, we collect, we drop, we accumulate, we do not know it was part of this space before us.
- The price is part of the project.
- The life and death of a project are determined by its cost.
- The slogan "No ideas solo pagare” enfatizza questa situazione paradossale.
- La qualità dell'oggetto è sostituita dalla gratificazione momentanea che l'oggetto stesso offre.
- I soldi sono solidi, basta aggiungere una “ i ”.
- L'industria oggi non si adatta alla liquidità delle idee nei progetti; i processi che utilizzano i disegnatori nella progettazione non rientrano nei parametri fino ad oggi adottati delle industrie.
Ci stiamo muovendo verso una terza rivoluzione industriale?
